Bailey Parnell

Bailey Parnell

Founder & CEO, SkillsCamp


The Founder and CEO of SkillsCamp and one of Canada’s Top 100 Most Powerful Women is Bailey Parnell, an award-winning digital marketer, TEDx speaker, and businesswoman with a talent for helping people and brands tell better stories. Proudly born and raised in Brampton, Ontario, she didn’t necessarily choose her profession but the right set of circumstances aligned for it to reveal itself.

She started working in broadcast journalism, which led her to discover digital marketing for TV, and later for education. Having worked in student affairs, Bailey saw that soft skills development was taking a backseat in traditional education models and they were the skills employers were looking for most, and the skills that make us the happiest and the most successful. She knew she had the right combination of skills in marketing, communications, and public speaking, which made her think she was the perfect person to solve this problem. And she was!

Today, her main responsibility is to grow and run her company SkillsCamp, a soft skills training company that helps businesses develop the essential skills needed for success - skills like personal branding, productivity, emotional intelligence, and more. Sometimes she is a researcher, manager, writer, salesperson, or accountant for the business, and sometimes she is delivering her actual service as an educator and public speaker. She even guest lectured her first MBA class at 21 and has been the youngest speaker at multiple conferences. Her work and expertise have been featured on CBC, CTV, FOX, Flare Magazine, and more.

Bailey has a passion for learning and is currently working towards her Masters in Communications and Culture, part-time at Ryerson University. Her research is exploring social media’s impact on mental health.

Bailey’s list of accomplishments is never ending. She was honoured in FLARE Magazine’s #HowIMadeIt list of 100 women changing the world. She was awarded Young Female Entrepreneur of the Year for International Women in Business, named Marketer of the Year: Non-Profit, Featured on FOX 5’s “Street Soldiers” as social media and mental health expert and even had her thesis project, the Gen Y Perspective, featured on CTV news.

Despite her success, Bailey questions becoming an entrepreneur every day. Entrepreneurship is hard and it is glorified in media right now as being bean bags and hoodies. As an entrepreneur, all business successes and failures are reflected on you. That’s public pressure! But she overcomes it by thinking about all of the joys and perks it brings to her life: the right lifestyle design and a job she would continue to do even if she won the lottery!

Bailey’s advice for youth is that you don’t need to have the EXACT job figured out right now. Be open to unexpected opportunities that may show you worlds and jobs you like and want more.

Words of Wisdom:

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” ― Alvin Toffler