Chanel Kutlesa


Chanel was born in Portugal and moved to Canada at a young age, moving around the GTA as a child and finally settling in Burlington, Ontario for the past 17 years. Growing up Chanel was very social and creative. She never followed the path of her peers and at times, this made her feel like an outcast. She struggled to decide what career she wanted to pursue after high school. Some of her initial ideas included becoming a makeup artist and hairdresser. After pondering whether it was the right decision, Chanel instead decided to take a leap in the opposite direction and decided to enroll into Brock University to obtain a Bachelor’s degree.

After graduating, she worked part-time in nightclubs bartending and hosting bottle service reservations. While working in the club industry Chanel noticed the lack of organization within the industry and the need for proper marketing initiatives for continuous customer traffic. This sparked an idea for her and she created a business development company offered to nightclubs throughout the GTA. Although she enjoyed working in the fast paced industry, the late hours were difficult to keep up with and she made the decision to transition into the 9 to 5 life style.

After a re-vamp of her not-so-experienced resume, lots of applications later and a few extremely late nights (with tears)attempting to teach herself how to wire frame an e commerce website (that she knew absolutely nothing about). I landed a job as a Project Manager creating e-commerce brands in Toronto. This job taught her so much about marketing and the secret world of tech. Which allowed her to develop a side hustle named "BIZ. Dream Solutions" which was the first draft of what is now "The Unorthodox".

Further into her 9-5 career she worked for a boutique real estate agency as the Marketing and Operations Manager, still focusing on her side hustle "BIZ. Dream Solutions" and soon launching "iSpot Marketing" as her newest side hustle. Chanel quickly realized that her side hustles were beginning to grow and the networking events that she was attending on the side began to fill her calendar with meetings and the focus that she was originally giving her 9-5 began to fade. She needed to make a choice before everything crashed and burned.... including herself.

So the resignation email was sent and The Unorthodox and iSpot Marketing was officially born (well, at least incorporated for the steep price of $650.00)!

Today both businesses continue to grow and she has been recently approached by many exciting partnerships.

A little about The Unorthodox Services:

We are a business development company specializing in Branding, Digital Marketing, Social Media Marketing & Management, Print, Video Marketing, Graphic Design, E-Commerce, Merchandise, Web Design/ Development, App Design/ Development, corporate event planning & Once Ergonomics.

At The Unorthodox, we believe in the power of being different. Our Business Development Studio is based in Burlington Ontario Canada , but we work with clients near and far in order to help them transform the way they do business. When we partner with clients for full-service creative solutions, we devise a plan of attack to capture the right audiences attention to ensure long-term success and we are here every step of the way.

A little about iSpot Marketing:

iSpot Marketing offers a proximity marketing device named 'iSpot', which broadcasts a customizable marketing message or website link to the surrounding areas mobile devices. The message is sent as a push notification or pop up message, meaning that there is no need for the receiver to download any application to read the message. Compatible with both Android and iOS Apple phones we have developed a service with unlimited possibilities for all industries.

Chanel’s primary responsibilities include making major corporate decisions, managing the overall operations and resources of the company and acting as the main point of communication between all business interactions. She also manages a large team in India and China as well as a smaller team in Canada of all women. Further, she sets up and attends meetings acting in a sales role. She hopes that as the company grows she will be able to hire trusting employees who can help take some responsibility from her.

The biggest hurdle being an entrepreneur is a constant struggle with self-doubt, learning that the opinions of people around you don't matter as much as an entrepreneur because you're too busy arguing with yourself to notice others. Chanel read to educate herself to help conquer any self-doubt about failure.

The advice that she would give to her 15 year old version of herself would be ‘stop spending money on dumb stuff, learn how to Code and figure out how to do Taxes.

Words of Wisdom:

"I never knew what I wanted to do in life, I just knew the type of person I wanted to be. "