Sonia Gallo

Sonia Gallo


Sonia Gallo grew up in Hamilton, Ontario and always had a passion for fashion. But it wasn't until her high school Fashion Design Class, where she earned the highest mark in her grade, that she realized it was actually possible to have a career in fashion. However, her parents were keen on her going to University and following a "typical path" to becoming a lawyer or teacher, so she went to the University of Windsor for Criminology. While there, she changed her major to Psychology and during her last year, she realized her dream of wanting to pursue a career in fashion was still strong, so she took a risk and followed it.

She decided to apply to the Fashion Marketing Applied Arts and Science degree as part of the graduate program at Parsons, the New School of Design in New York City. Her parents finally understood her passion. She participated in internships and ultimately began her career in fashion.

Today, Sonia works for adidas as a Visual Merchandising Manager, she creates planograms and visual directives for branded spaces. She has facilitated trainings for field agent teams who visit the branded spaces weekly, as well as opened new shops, and is constantly working to move visual merchandising forward within Canada. 

Sonia's message for Youth is to figure out what you're most passionate about and try to push yourself in that direction. It is hard to figure out what career you want at a young age, but don't be afraid to do something that doesn't seem typical. Work doesn't feel like work when you love what you are doing and at the end of the day, don't be afraid to try new things. You can change your mind!

Words of Wisdom:

"So please ask yourself: What would I do if I weren't afraid? And then go do it." - Sheryl Sandberg